OfferImpact™
Pricing Analytics Solution
Intelligent Pricing Analysis for Price-Plan Optimization
In today’s telecom market, where the number and variety of newly launched services is growing rapidly, price-plan analysis is essential to ensure margins and increase profitability. Moreover, pricing teams and analysts in the marketing department need tools that enable them to create tariff models, simulate business scenarios and price offerings, make competitive analyses and test assumptions in order to guarantee margins and profitability of new as well as existing service offerings.
Pricing Analysis - why?
To maximize the impact of pricing plans on the overall business, operators must understand the offerings each market can tolerate, the service bundles or features subscribers prefer and that derive the highest return on investment (ROI), and how the pricing will affect the business.
OfferImpac™ provides methodical and systematic pricing-related decision-making processes that ensure new services profitability while maintaining competitive price positioning.
Profitability Insight into New Marketing Opportunities
Utilizing a powerful internal rating engine, OfferImpact enables pricing analysts to build price plans for any complex model. The solution processes real usage data samples at the CDR level, analyzes cost information, and simulates the results of different tariffs plans. This ensures complete evaluation and pricing analysis including bottom-line profitability, economic performance, and financial impact of each service and price plan.
With OfferImpact, operators and service providers intelligently analyze:
- New price plans and services before launch
- Existing price plans, bundles, and customer segments
- Competitors’ price plans
OfferImpact Highlights
- Powerful rating and billing engine
- Accurate calculations utilizing real rating and billing engine and real usage data
- Automatic data collection
- Automatic data collection and import from data warehouses, billing systems, usage systems, CRMs and financial (cost) systems
- Dashboard and flexible reports
- What If analysis of marketing strategies
OfferImpact Benefits
- Reduced risk of launching unprofitable services and pricing plans
- Easy customization of new promotions
- Rapid evaluation of new offerings
- Profitability and margin analysis of both existing and new services
- Swift assessment and response to competitors’ offerings
- Faster time to market and improved bottom line