London, May 17, 2010 – cVidya Networks (http://www.cvidya.com/), a global leader and innovative provider of Revenue Intelligence solutions for telecom, media and entertainment service providers, announced today that they have won a Price Plan optimization project for a Tier 1 mobile operator in Europe. As part of the project cVidya will deploy BusinessView®, a Margin Analytics solution, which is part of their IRIS® suite.

BusinessView® enables Marketing departments to increase their profitability through analysing the margins of their price plans, managing product portfolios and promotion of new offerings by focusing on these integrated areas:

• New services and pricing plans implementation – BusinessView® evaluates usage scenarios before launch to ensure their profitability and success.
• Customer retention – BusinessView® assesses customer profitability and scoring and suggests best next offer through financial simulations in retention campaigns.

“BusinessView® offers a set of business-intelligence tools that helps operators to manage price-plan costs, revenues, and customers’ lifecycles”, said Alon Aginsky, Founder, President and CEO of cVidya Networks. “Through this tool, operators can accurately target marketing campaigns while increasing revenues and profitability.”

BusinessView® is installed in a number of Mobile operators in Western Europe and Africa. cVidya recently added Margin Analytics solutions as part of its Revenue Intelligence product portfolio in addition to its leading Revenue Assurance (MoneyMap®) and Fraud Management (FraudView®) solutions.